Personalised skincare is becoming hot and hot. As consumers increasingly seek out skincare solutions suited to their specific needs, there has never been a greater need for personalisation in the category.
Eight out of ten surveyed consumers say they have purchased personalized skincare, while 75% report spending, on average, up to $100 on personalized options. By contrast, 40% of consumers report spending as much as $100, on average, for traditional, non-personalized skin care. Clearly, personalization users are growing quickly and will dominate.
Why Personalised Skincare – Reasons from Consumers
What’s so appealing about personalization? Top benefits noted by surveyed consumers include “controlling price” (67%), “creating products that are an exact match to my microbiome/DNA” (65%), and “the ability to customize fragrance or scents” (62%). Other top benefits mentioned include “choosing ingredients” (50%), “customizing sizes” (48%) and “formulating my very own products” (44%).
Everyone’s skin is different and want their individual requirements to be catered for. One-size does not fit all, customisation offers a credible solution and it may also reduce the cost.
Skincare is being redefined on a daily basis by consumers. Perceptions of the skincare routine is based on changing age, skin, living habits, concerns, life style and environment. Brands should focus on people’s behaviour instead of simplifying complex human beings into a demographic. Consumers are more than just a ‘generation’, ‘age group’ or ‘gender’ – they are individuals. Ultimately, skincare personalization personalisation should allow them to express their unique character, while offering clear benefits.
Personalised skincare at On-line
In addition to personalizing formulas, scents and bottle sizes, consumers are more connecting with online skincare brands to find product recommendations tailored specifically to their skin needs.
When shopping at a brick and mortar skincare product retailer, 43% have asked for personal recommendations from store associates. When online, 52% have taken an online skincare quiz to help identify personalized product options. Personalised skincare brand, snowperk even offers free 1 to 1 on-line consultation.
Depending on the product, 77% of consumers say they trust these kinds of online quizzes to suggest products that suit their needs (from April Digital Magazine). Nearly 74% say they sometimes make a purchase after taking a quiz, with only 3% saying they never buy the recommended products.
A Forrester study found that 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, while Accenture found that 75% of consumers are more likely to make a purchase when recommendations are personalized to them, propelling the push for brands to personalize and differentiate offerings.
How to meet personalised skin care needs
While personalised skincare is now a global trend, skincare brands are continuing to adopt new tech and refine their methods to create more customized formulations for consumers. Many are addressing personalization with a variety of different technologies and approaches.
In snowperk, the development of the formulation involves careful selection of clinical-proven natural actives and the application of proven formulation principles. We are passionate about personalised formula with natural ingredients due to their gentleness to the skin and their environmental sustainability. However, after reading the ingredient labels on many skincare products, we observed that there are many natural ingredient claims in the market but most of them only add an insignificant amount of those ingredients which is unable to deliver real results. So, we decided to develop a new formula with a high level of natural and clinically proven ingredients to benefit people with similar skincare needs.
Developing a formula with over 95% naturally derived ingredients is quite a challenging journey because most of the natural ingredients will give your skin a tacky feel.
We studied the most suitable natural ingredients that give a lightweight, fast- absorbing skin feel and can deliver a good formulation to protect their freshness. So we decided to choose the booster formula to separate the actives from the base moisturiser and use a 10ml glass bottle for storage so that you can get a fresh active for a new routine each month to meet consumers’ personal skincare needs.
Offering digital consultations for personalised skincare
The vast array of skincare products in the market means that consumers can easily feel overwhelmed and confused about finding the right products. This issue has become even more pertinent in the context of Covid-19, with people are unable or unwilling to seek advice (and test products) in-store.
Fortunately, snowperk now offer 1 to 1 online consultation together with the on online skin quiz to help consumers to find the products they need, most often through online consultations. At the end, snowperk expert gives the user a personalised ‘routine’ of products based on the skin type and concerns, that they can then buy online easily.
One of the biggest benefits of this type of personlised skincare is that it offers consumers a memorable experience of product + service, in order to meet the personal skincare needs of every individual consumer.
Your Skin’s Future is Up to You
If you are struggling to develop an effective skincare routine and want advice on which products and techniques to use for your skin type, we are always here to help. You can sign up for our newsletter for weekly skincare advice – customized for your distinct skin type.
Snowperk iD™ will also provide you with personalized recommendations to optimize your morning and evening skincare routines. After you take our free assessment, we will share helpful content to give you more insight into how your skin works and how to properly care for it. With dedication, the proper diet, and high-quality products, you can help your skin look and feel its best.
Get your personalized skin assessment now!